Vintage Photos Captured Signs and Delivery Trucks From Coca-Cola Between the 1900s and 1950s

On January 31, 1893, Coca-Cola became a registered trademark, launching what would come to be one of the most recognized brands in the world.

Accroding to TIME, during the 1930s, the company had begun to set up bottling plants in other countries. The photos here depict not just the way Coke began to blend into international surroundings, but also the wide array of American locales and subcultures the brand was penetrating.

Boy selling Coca Cola from a roadside stand, 1936. (Alfred Eisenstaedt—The LIFE Picture Collection/Getty Images)

Coca-Cola signs at a roadside store marked "For Colored," 1938. (Margaret Bourke-White—The LIFE Picture Collection/Getty Images)

Coca-Cola is on sale at Jimmie's Trailer Camp on U.S. 1, outside of Washington, D.C., in 1938. (Margaret Bourke-White—The LIFE Picture Collection/Getty Images)

Coca-Cola throws shoulders for a space among competing brands in 1938. (Alfred Eisenstaedt—The LIFE Picture Collection/Getty Images)

A drugstore boasts both Cokes for sale and the name of the then-first lady, Puerto Rico, 1943. (THOMAS D. MCAVOY)

A man ponders a Coca-Cola ad in Columbus Circle in Manhattan during a heat wave in 1944. (Marie Hansen—The LIFE Picture Collection/Getty Images)

A Coca-Cola sign at Anne's Sandwich Shop on Cape Cod, during the summer of 1946. (Cornell Capa—The LIFE Picture Collection/Getty Images)

A Coca-Cola road sign beckons on the Autobahn between Munich and Salzberg, Germany, 1947. (Walter Sanders—The LIFE Picture Collection/Getty Images)

A Thai billboard makes a suggestion in 1950. (Dmitri Kessel—The LIFE Picture Collection/Getty Images)

A Frenchman considers Coke's allure in 1950. (Mark Kauffman—The LIFE Picture Collection/Getty Images)

A Coke truck makes its rounds in 1950 France. (Mark Kauffman—The LIFE Picture Collection/Getty Images)

A French Coca-Cola truck pauses on its route in 1950. (Mark Kauffman—The LIFE Picture Collection/Getty Images)

Over the past 100-plus years, trucks have evolved as Coca-Cola delivery trucks attest. From the solid axles to right-hand drive to the bottles exposed to the elements, this truck looks radically different than today's modern beverage delivery trucks, but still fulfills the same function--to deliver beverages to retail customers. Below is a collection of vintage photos of Coca-Cola delivery trucks from the Coca-Cola Archives.

This 1900 photo shows a Coca-Cola delivery truck with three young boys sitting on side of truck.

The Rapid Truck, made by the Rapid Motor Vehicle Company in Pontiac, MI, was the first truck in Knoxville, TN. This photo was taken in 1909.

Two men stand by a Coca-Cola delivery truck in 1910.

This 1921 photo was featured in The Coca-Cola Bottler magazine.

Vintage Photos of Coca-Cola Delivery Trucks From Between the 1900s and 1950s 

A 1931 snapshot of a truck used by a Coca-Cola advertising department to install marketing and advertising displays.

A 1931 photograph of a panel delivery truck in El Paso, TX.

This photo of a Model 704 delivery truck was featured in a 1936 sales booklet of The White Motor Company.

Taken on what is now the downtown connector just south of 10th street. You can see old O’Keefe high school on the right which has since been incorporated into Georgia Tech. The Georgia Tech Coliseum would be just to the right of the shot.

A Coca-Cola delivery truck sits next to a statue in 1950s Egypt.

Edinburgh Castle stands over a Coca-Cola delivery truck and Castle Street in this 1953 photo.

A 1953 photograph of a Coca-Cola delivery truck on Westminster Bridge with Big Ben and Parliament buildings in the background.

Coca-Cola being loaded aboard the Endeavor, the New Zealand Antarctic supply ship in 1957.